Westcoast Cloud: No Two Industries are the Same | Cloud industry forum


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Westcoast Cloud: No Two Industries are the Same

  • Date: Thursday, 28th November 2019
  • Time: 10am - 4:45pm
  • Location: The Cedar Suite, The Grove Hotel, Chandler’s Cross, Hertfordshire, WD3 4TG, (WD17 3NL for sat navs)

Let's talk about industry-specific needs and maximising your growth

Westcoast CloudHow does cloud solution selling change between different industries?

What strategies work best when selling into finance? Or education?

What’s the best position to take as a cloud expert in the market?

On 28th November those questions will be answered. Hosted by Westcoast Cloud, this event is a chance to hear from industry leaders about how you can make more precise, targeted sales and marketing approaches across different markets.

We’ll hear thought leaders and industry experts discussing how cloud technology is being implemented and used across five key sectors:

  • Construction
  • Automotive
  • Finance
  • Legal/accountancy
  • Education

They’ll be sharing use cases and demos from each of these industries, exploring how they differ from each other and ultimately how you can deliver better results. And there will be the chance to meet and network with others from the partner network, to share insights, knowledge and lunch!




10.00AM – 10.30AM

30 min

Arrival, badge collection & welcome tea, coffee and pastries


Cedar reception/foyer

10.30AM – 10.40AM

10 min

Welcome, introduction and overview of the day by Westcoast Cloud

Mark Davies, Managing Director, Westcoast Cloud

Cedar suite

10.40AM – 11.00AM

20 min

The present and future of cloud adoption

Alex Hilton from Cloud Industry forum will draw on his insight into how SMBs have adopted to cloud over the last 9 years, and how cloud-enabled technology is being deployed across industries

Alex Hilton, CEO, Cloud Industry Forum


Cedar suite

11.00AM – 11.30AM

30 min

Apps across industries

Code Wizards will demonstrate a range of white-labelled apps they are developing in key industry sectors. Also, find out how a partner-to-partner approach can open up greater opportunities.

Stuart Muckley, MD, Code Wizards


Cedar suite

11.30AM – 11.45AM

15 min



Cedar foyer

11.45AM – 12.25PM

40 min


An overview of the financial services market, digital transformation within the industry and the impact on SMBs.

Paul Holland, Technical Services Director, Beyond Encryption

Cedar suite

12.25PM – 1.05PM

40 min


How the automotive (OEM and suppliers) are embracing cloud-based software technologies in a challenging market.

Clive Jackson, CEO & Founder, Alyssum Group

Cedar suite

1.05PM – 1.50PM

45 min

Lunch and networking

Cedar foyer & Redwood


1.50PM – 2.20PM

30 mins


How to make the most of cloud-based opportunities and challenges in the education sector.

Nicola Meek, Education Lead, Microsoft

Cedar suite

2.20PM – 2.50PM

30 mins

Learning through VR

Cloud enabled VR learning demonstration.


Graham Breen, Senior Manager B2B solutions, HTC Vive

Cedar suite

2.50PM – 3.05PM

15 mins


Cedar foyer

3.05PM – 3.45PM

40 min


How the construction industry is working smarter through the use of digital, technology and new systems.

Edward Williams, Founder & MD, Edward Williams Architects

Cedar suite

3.45PM – 4.25PM

40 min

Legal and accountancy

Opportunities and challenges in Professional Services (legal and accountancy)- important commercial and regulatory considerations when selling cloud services.

Dr Sam De Silva, Partner, CMS

Cedar suite

4.25PM – 4.45PM

20 mins

Industry nuances and differences in their road to cloud adoption

Joanne will share industry research and segmentation from Microsoft. She will explore practical tips on how partners can make these insights actionable in their sales and marketing.

Joanne Gilhooley, Director, Commercial Marketing, Microsoft UK


Cedar suite

During breaks

All day

During breaks, Avatar Digital will be giving practical demonstrations of their latest VR and AR technology applications.

Simon Burdell, Technology Consultant, Avatar Digital

Cedar foyer