Board of Directors | Cloud industry forum

Board of Directors

David Terrar

Chairman, Cloud Industry Forum

David is the Founder and CXO of Agile Elephant, a digitial transformation consultancy and solutions provider, as well as heading up D2C, a cloud and social media consulting firm. He was a director of EuroCloud UK before it merged with Cloud Industry Forum, is on CIF's Governance Board, and Chaired techUK's Software as a Service Group.

He is a judge for the UK Cloud Awards. He is a regular speaker at digital, social business, social media and Cloud Computing events including keynoting at the CeBIT Enterprise Digital Arena in 2015 and charing Cloud Computing World Forum. He lectures on digital marketing and social media at Group INSEEC and Henley Business School, and Agile Elephant co-produces the Enterprise Digital Summit London. David combines more than 30 years of business management, development, support, operations, and sales & marketing know-how in business application software, along with over 10 years of practical experience advising on Cloud, SaaS solutions and social media. He spent 9 years at IBM and then worked in senior management and director roles for companies like Interactive, CSI, Cyberaid, Brook Street Computers, DataWorks, Indus and CODA. He is passionate about helping organisations understand the shift to digital, new business models and the way these trends are changing the world of work.


Alex Hilton

Chief Executive, Cloud Industry Forum

Alex has spent the last 25 years working in the IT industry.   Following his completion of ICL’s graduate training scheme Alex moved to US software publisher Borland, managing the emerging retail business as IT superstores were established in the UK.

He then spent 12 years at Microsoft, joining in 1994, gaining diverse experience within the organisation, from Enterprise sales through to Channel management. 

In November 2003 Alex moved from running the £500m UK Channel Distribution business to run Microsoft’s anti-piracy and Software Asset Management (SAM) teams.  This role incorporated Microsoft’s anti-counterfeiting efforts through to corporate governance and working with influential third parties such as government ministers and pan-industry organisations to help draw attention to the scale of software piracy.   As head of the UK SAM business, Alex ran a team of compliance and audit professionals as well as supporting the development of an ISO standard driving commercial awareness for intellectual property protection.

In 2006 Alex joined Centennial Software as world-wide head of sales; a fast growing UK business developing software for the compliance and SAM market.  He saw the business through to acquisition by FrontRange Solutions in 2008.  Alex stayed in the merged businesses as Director of Infrastructure Management. 

In 2010 Alex joined Fasthosts Internet with direct accountability as Managing Director of Rise – their Cloud IaaS hosting proposition aimed at Channel Partners.  Alex developed the Rise proposition to a profitable recurring revenue stream and in 2011 Rise was awarded Microsoft’s prestigious prize of world-wide Hosting Partner of the Year.  

In February 2013 Alex joined CIF as Chief Executive.  He had been serving as non-Executive Director since 2008.  

Outside of work, Alex is married with four children, a keen cyclist, skier and real tennis player.

Peter Allan

Chairman, Federation Against Software Theft

Peter was one of the first Computer Science graduates in the UK and holds postgraduate degrees in Computer Science and Psychology.

Having worked initially as a University lecturer, then in Senior IT roles Peter started his first business in the 1980’s. This company eventually became part of a group which did a very successful full stock market listing.

Peter returned to the SME world in 2002, turnaround a failing IT business, successfully doing a high value Trade sale.

Peter has his own property business both in the UK and mainland Europe.

Recently Peter helped a Hungarian start-up with its first-round investment.

Peter has been a Member of FAST for many years and Chair of the Finance and Audit committee for the last 4.


Richard Atkinson

Broadly recognized as an expert in building a comprehensive business-oriented response to product piracy, Richard currently leads Adobe's company-wide strategy to expand the business through conversion from piracy.  This includes guiding the efforts to "understand" the pirate-consumer's activities and attitudes, suppressing piracy through corrective actions, and competing better with piracy through increased value proposition across all elements of the business.

A C-level executive with 25+ years leading world-class teams, Richard's prior roles included developing Disney's global business response to piracy, CTO and technology innovator for famed Walt Disney Imagineering, CIO for Walt Disney Studios, Chief Communications Technologist for defense giant Northrop Grumman, and CSO for Electronic Arts focused on cyber-threat.

An accomplished keynote speaker and spokesperson for industry on technical innovation, product security, and cyber security, Richard also served as a White House and NSC briefer to multiple presidential administrations and top foreign leaders.


Dai Davis

Principal Percy Crow Davis & Co Ltd

Dai is a Technology Lawyer.  He read Physics at Keble College, Oxford and took a Masters Degree in Computing Science at the University of Newcastle-upon-Tyne before qualifying as a Solicitor.  He is a qualified Chartered Engineer and Member of the Institution of Engineering and Technology.  Dai is an active member of the Society for Computers and Law in the United Kingdom and has been Chairman of its Northern Branch and a member of the Council of that Society.  Dai has consistently been recommended in the Legal 500 and in Chambers Guides to the Legal Profession.

Having been national head of Intellectual Property Law and later national head of Information Technology law at Eversheds for a number of years, Dai is now the principal in his own law practice, Percy Crow Davis & Co Ltd.  He is based primarily in Leeds and London.


Tony Ford

Director Fordlaw Limited

Tony joined us in the summer of 2015. After studying for two degrees in law over 4 years at Cambridge University, Tony qualified as a solicitor some 36 years ago, and has practised on IT industry related matters ever since. Most recently, Tony held a dedicated global legal role with TCS, aligned specifically with a new digital software group. Before TCS, Tony practised for nearly 35 years as an IBM UK lawyer; during the last 15 years of his IBM time, Tony was the General Legal counsel responsible for support to IBM’s prestige Hursley software development laboratory near Winchester, where he worked closely with IBM’s IP Law Department.

Today, as well as his CIF directorship, Tony is a legal consultant to OpenForum Europe, and he is also providing legal consultancy (through Jurit LLP) for a global IT manufacturer. Born in France, Tony also speaks French in addition to his (rather rusty) German.


Richard Hales

Richard’s work with The Federation compliments more than 20 years software industry experience, primarily in sales and marketing roles. Richard is currently Business Development Director, EMEA in EMC’s corporation’s Backup and Recovery Solutions (BRS) division. EMC is the world’s leading developer and provider of information infrastructure technology, see (NYSE:EMC).

Prior to EMC, Richard held roles including Country Manager UK&I for F-Secure, General Manager, Software, at Computer 2000 Distribution and as business development manager for Autodesk, a manufacturer of the market leading “AutoCAD” and related product range.

Having graduated with a BSc from the Open University and subsequently completed a MBA also with the Open University, Richard, originally from Manchester, now lives with his family in


Julian Heathcote Hobbins



Dawn Osborne

Educated at Magdalen College, Oxford, Dawn Osborne was a partner at Rouse Legal (formerly Willoughby and Partners) for nine years having trained and qualified with the media and intellectual property practice of Denton Hall. She became a partner of Palmer Biggs Legal in June 2009. Altogether Dawn has over fifteen years experience exclusively in intellectual property including trademarks, copyright, database rights confidentiality/privacy and designs.

At Palmer Biggs Dawn handled general intellectual property enforcement work for fashion and entertainment clients and a large number of luxury goods and big brand companies.

Dawn also specialises in Internet law/e-commerce. She regularly advises businesses in relation to the content or hosting of web sites, the use of brands/IPR on the Net and the protection and enforcement of IPR in cyberspace. She is regularly involved in the recovery of domain names for clients and has been involved in a number of successful applications to the Court and many domain name dispute resolution proceedings in this regard. She is an arbitrator for the WIPO and NAF ICANN, and the .eu and the Nominet domain name dispute resolution processes.

Dawn also has a particular interest in ADR, as well as being a panellist for the domain name dispute resolution procedures mentioned above. She is an INTA neutral, an accredited mediator for the Chartered Institute of Arbitrators and Mediators and Dawn routinely represents clients in mediation proceedings.